ABC Gruppen is a Swedish company that mainly sells student graduation hats. They were founded in 2002 and are today represented throughout Sweden and Denmark. Their vision is to provide a memorable school time for all students through their market-leading products.
Create a pop up display shop that can be sized to small, medium and large. It should be easy to pick up and down as well as pack in a regular combi car. The purpose is to show the wide range of product choises and help students choose and design their unique student cap.
Client: ABC Gruppen
My Part: Idea Generation, Concept Design, Art Direction, Graphic Design & Original Work