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Bacardí

2018

CREDITS

Agency: Nordic Retail Group
Client: Bacardí 
Project manager: Malin Björnung

Copywriting: Native

Designer: Lowa Widenius
Photographers:
Portfolio photography and mockup: Lowa Widenius

Advetorial for the Bacardí gin Bombay Sapphire. 

Client description

Bacardí is an alcohol production company with headquarters in Hamilton, Bermuda, who mainly produces rum but also other liquers. 

Brief
"Make an content marketing advertorial for Bacradí Bombay Sapphire in Scandiavian Traveler."

Background

Scandinavian Traveler is a magazine from Scandinavian Airlines. In the magazine we can read about exciting people, places and travel stories.

Result

NRG arranged a competition for bartenders in Scandinavia where they would contribute their best gin and tonic recepies and the prize was a feature in the SAS magazine Scandinavian traveler.

My part

Briefing to copywriter and photographers, graphic design, illustration and original work for magazine print.

Bacardí

2018 april & december

CREDITS

Agency: Nordic Retail Group
Client: Bacardí 
Project manager: Malin Björnung

Copywriting: Native

Designer: Lowa Widenius
Portfolio photography and mockup: Lowa Widenius

Advertorial for the Bacardí gin 

Bombay Sapphire. 

Client description

Bacardí is an alcohol production company with headquarters in Hamilton, Bermuda, who mainly produces rum but also other liquers, such as the well known Bombay Sapphire Gin.

 

Background

Scandinavian Traveler is a magazine from Scandinavian Airlines (SAS), you may have come across it on a SAS flight or in an airport. In the magazine we can read about exciting people, places and travel stories.

 

Brief "Make a content marketing advertorial for Bacradí Bombay Sapphire in Scandiavian Traveler.

 

Result

Nordic Retail Group arranged a competition for bartenders in Scandinavia where they could submit their best gin drink recepie. The result of this competition (also the winners prize) was published in Scandinavian traveler magazine as an advertorial about interesting people (bartenders), working in interesting travel destinations in the nordics, with great recepies with gin.

My part

Responsible for complete spread layout, original artwork for magazine print, illustration, briefing of copyrighter and photographers.

© 2020 LOWA WIDENIUS