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Fitbit at The Lobby

Fitbit Inc. was founded in 2007 and produces wireless activity trackers that measure everyday data such as steps, puls and activity. Fitbits vision is to empower and inspire to a more active and healthier lifestyle. 

"Develop a concept and implement a showcase area for Fitbit at The Lobby in Stockholm. Show in an inspiring way how versatile the product design is in the everyday life."


Art direction and design


Nordic Retail Group




Agency: Nordic Retail Group
Project manager:
Sofia Söderberg



With few people, 3sqm display area, existing exibition consoles and one week to deadline, we had to get really creative to make it work. 


To show the versitility of the products, we chose to visualize the concept “Your Fitbit throughout the day”. We created inspiring outfits tailored to different occations during the day, matched with a Fitbit watch and wrist band. This also displayed the product range and different color alternatives.

We wanted to emphazise the activity aspect of the products and brand. By adding custom locker room inspired details to the existing display consoles - tailor made wooden plates, a branded towel, a football and skipping rope - we made it associable with an active and healthier lifestyle.

We choose a digital screen for the display but had only still photos to show. To spice the showcase up a bit and create motion, I customized a parallax effect and made them move in a smooth subtile way.

My part

Idea generation, art direction, concept sketching, graphic design, outfit coordination, props gathering and original work for print.

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