CREATOR • MOUNTAIN LOVER • TEA DRINKER
Hi! I'am an Art Director based in Stockholm, Sweden with a passion for all forms of visualization techniques and creative solutions.
MY AREA OF
As a creator, my specialty is to take a product or a company's soft values and visualize them to color, shape, imagery and tonality with the end customer in focus.
With my broad design foundation, I work with overview and project-oriented with an effort to work smart and long-term. I like it best when I participate in developing ideas and concepts from the ground up and monitor the final results.
For me, experiences and creating memories are more important than things. I love to go on roadtrips and backpack to see new cities, amazing views and exciting cultures.
By being somewhere else than home, I always learn more about myself and I also get another perspective to appreciate what I might have previously been taking for granted.
I grew up on the back of a horse which gave me inner self-esteem and that in turn created integrity. It has also taught me to trust in myself, observe and be aware of my surroundings.
I'm in many ways an uncomplicated person and I have a way to see everything from a positive point of view. I love lightweight adventures, but also the little things in my everyday life such as reading a book, spend time with my friends or crawling up on the couch with my husband after a day of work and just re-watch our favourite movies.