CONTACT

Stockholm, Sweden

+46 (0) 70 753 65 76

lowa.widenius(a)outlook.com

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© 2019 Lowa Widenius

abc-gruppen

ART DIRECTION, GRAPHIC DESIGN, PHOTOGRAHY, ORIGINAL WORK

YEAR

2015 -2017

COMPANY

ABC-Gruppen

ABC Gruppen is a Swedish company that mainly sells student graduation hats. They were founded in 2002 and are today represented throughout Sweden and Denmark. Their vision is to provide a memorable school time for all students through their market-leading products.

At ABC I worked as an art director and content manager and I had the main responsibility for all visual communication. I developed the company's visual brand guidelines and helped plan campaigns and sales materials. I was the project manager for the photo shoots with external photographers, models and makeup artists. I worked with all graphic design and produced all the originals for print and web. The last year I even did product photography myself.