ART DIRECTION, GRAPHIC DESIGN, PHOTOGRAHY, ORIGINAL WORK
ABC Gruppen is a Swedish company that mainly sells student graduation hats. They were founded in 2002 and are today represented throughout Sweden and Denmark. Their vision is to provide a memorable school time for all students through their market-leading products.
At ABC I worked as an art director and content manager and I had the main responsibility for all visual communication. I developed the company's visual brand guidelines and helped plan campaigns and sales materials. I was the project manager for the photo shoots with external photographers, models and makeup artists. I worked with all graphic design and produced all the originals for print and web. The last year I even did product photography myself.