Priceless Cities is a program that is exclusively for Mastercard cardholders and provides access to unforgettable experiences in the cities where you live and where you travel.


The summer of 2018 Mastercard wanted to meet their customers at carefully selected spots around Sweden to entice their users to sign up for



Nordic Retail Group’s mission was to drive engagement with customers as well as brand awareness by activating Mastercard and Priceless Stockholm through an Ice-Cream Summer Tour

Year: 2018

 Client: Mastercard

 My Part: Graphic design and project video

© Lowa Widenius 2020