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Bacardí, St Germain

Pop up tour, 2018

Bacardí is an alcohol production company with headquarters in Hamilton, Bermuda, which mainly produces rum.

Brief

Although the trend of elderflower drinks has increased, the company wanted to gain knowledge about their product.

Result

During the spring and summer, NRG arranged a St Germain Simon & Louise Tour – a bon vivant trip to bring the true French romantic and vintage spirit to the Nordics. With a bicycle converted into a bar, St Germain went around the Nordics and offered the St Germain Spritz drinks.

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