Studio: Personal Project
Brand design for Bombus Coffee Bar.
Background of concept
As a personal project, I wanted to develop a brand for a cafe. The concept of Bombus Coffee Bar came after a weekend in London with my husband where we had jumped in and out at various bars.
"This cafe should feel like a bar where the coffee craftsmanship is the focus. The cafe should always be located in or adjacent to parks. The feeling should be serious but somewhat playful, minimalist and earthy. The materials should be raw and the atmosphere warm and cozy."
I chose to make the name Bombus from the scientific name of bumblebee, due to the coffee bars being in parks. I wanted the style to feel modern but playful and the color to be calm and not to saturated.