What do I do?
I develop concepts and then transform them into a visual result.
With the design process, I work from a strategic and communicative perspective with the end customer in focus.
I take a company's soft values and then turn them to visual communication.
With a brand profile, the goal is for the company to connect with the customer to create an emotional perception and create a relationship.
I'm passionate about creating real value for the customer through content marketing.
I help with the content creation with, and to any media and most especially to digital media. They usually target a specific end-user/audience in specific contexts
I do everything with the help of the design process, and with that, design can be applied everywhere.
In technology, user-friendliness, sustainability, appearance, business solutions, development of products, services, processes, environments and even marketing.
THE ANALYZING PHASE
Vision and mission
THE SKETCHING PHASE
THE FINALIZATION PHASE
Why do I do what I do?
My form of expression has always been to create with my hands. When I was a child, the best thing I knew was to draw and when I have to explain something, I have always used pen and paper as tools.
Being able to work with helping brands visually express who they are and what they stand for through color, shape and design strategy is simply something that is part of me.