I 'm a designer, photographer and art director who works with branding, design solutions and content creation.

Lowa Widenius

Art director, graphic designer & photographer

I have a passion for translating brand values into beautiful design and inspiring content. I love working for a good cause, to visualize a feeling and tell a visual story with graphics, photos, illustration and layout.This is why I have gathered a wide skillset within user studies, design principles, different visualization tools and brand guidelines.

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MY WHY

I have always been drawn to creating and for me that has always been my way of expressing myself. When I after high school understod that this was something I could pursue as a career, my direction was clear.

 

To work with helping brands visually express who they are and what they stand for with design and strategy, is simply something that is my passion.

MY PHILOSOPY

I believe, and hope, that we today live in a society where we now have a shift from unnecessary consumption to a more sustainable lifestyle. As a designer, I want to contribute to this by using design and communication to inform and inspire the consumer to more conscious choices. I wish to work with products and services with true values ​​and with a heart for good change and a quest to become more sustainable.

"I believe in using design and communication to inform and inspire conscious consumer choices."

What I do

1

BRANDING

I take a company's soft values ​​and turn them into visual communication.

With a brand profile, the goal is for the company to connect with the customer to create an emotional perception and create a relationship.

2

DESIGN SOLUTIONS

I do everything with the help of the design process, and with that, design can be applied everywhere.

3

CONTENT CREATION

I'm passionate about creating real value for the customer through content marketing.

 

Over the years, I've work with brands like:

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fitbit.png
microsoft.png
google.png
Kolmården.png
Huawei.png
bacardi.png
ALV.png
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naturhistoriska.png
NK.png
Nobina.png
"Along with her undeniable talent, Lowa was always a joy to work with. She is a team player and she manages to encourage positive discussions and get the best out of other employees."

-CEO, ABC-Gruppen